Detroit Pistons

Project Description

This branding project was another assignment during my time at Edinboro. We were tasked with finding a logo that we felt wasn’t fully representative of its brand or their identity and to build a logo that does. I chose the Detroit Pistons, as most modern basketball logos are hindered by their logos minimalism. I wanted to bring back some of the history and nostalgia from the old pistons branding, and bring those elements together into a retro-futuristic logo and overall brand. With this logo creation, I also created a set of alternative marks, jersey mocks, and a brand guideline to fully develop this concept.